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How to Conduct Audience Research

How to Conduct Audience Research

"Finding out what you really need to know about your audience.

Audience research is about finding out who your existing visitors and program participants are and why they come. You do audience research to understand whether your current offerings are working for your current audiences. Market research is about understanding your existing and potential visitors, in order to attract and retain new audiences.

This resource will guide you through the following key steps in conducting useful audience research:

  • Plan
  • Design
  • Test
  • Collect
  • Reflect
  • Act"

A free download by the Museums and Galleries of NSW